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The prevalence of online betting services and websites is making it difficult for local bookmakers to keep up. Yet the same technology that has allowed these online betting services to prosper is right at your fingertips with Realbookies.
Our price per head online sports betting software is readily available for bookies whether they have a small, medium or large operation.
This type of service is convenient, streamlined, and can help your business become more profitable right away and down the line.
One of our professional customer service reps can will give a free demo of the pay per head software upon signing up. There is simply no denying that the Pay Per Head online sports betting software model could benefit the large majority of bookies out there.
It is designed to ease your daily workload, give you the flexibility to operate in the way that you want to, and, most importantly of all, grow your business and make more money!
At the very least, it is an interesting service for all bookies, from beginners to those that have been around the block once or twice, to take a look at.
Below are a few of the most important things for bookies to know about what a per head business will provide.
It is all too easy to become comfortable with your routine and the way that you conduct business. However, failing to utilize the latest trends and most recent technology will leave you in the dust.
Realbookies business management sports betting software is perfect for bookies that otherwise do everything by themselves. Unless you work for a larger company, chances are that you are routinely swamped with mountains of paperwork and have quite a bit of money to keep track of.
The concept behind our business is easy to understand. It simply allows you to connect your clients with our betting odds via a username and password generated online.
This is done through an automated online system that achieves full anonymity. They can wager directly through our betting website with a username and password or by contacting our customer service representatives by telephone.
Our online sports betting website also includes a tracking service available to the bookie. You can then use this data to ensure proper payment or collection.
Most bookmakers zero out their clients account every Sunday or some let it roll over the following week. This will be up to you on how you want to settle with your players.
Our software will also allow you to customize the odds to fit your player profile in order to maximize profits. For example, if you are from the New England area naturally most of your bets will be coming on the Patriots.
If the line is at -6 at most sports books, you can set the odds at You can also adjust the juice or the vig from to for anyone betting New England.
Naturally, our wagering software is designed to benefit both the bookie and the client. If it were not mutually beneficial, there is little doubt that there would be little reason to use it.
The more bets they make the more money you potentially earn. The other advantage is you can run your business from anywhere you have an Internet connection.
All your reports are available online so you can keep tabs on the action no matter where you are in the world. We not only offer sports odds, but also casino and horse racing which comes at no additional cost.
Once again, our pay per head software makes life easier on bookies by reducing the amount of paperwork they have to sift through on a daily basis while also juggling phone calls from clients with new wagers.
Overall organization is a positive outcome of this and is one of the first benefits of our online sports betting software you will notice as a bookie.
The long-term business benefits of using our company for your online sports betting needs are even more enticing.
As long as you invest in a good system, your overall bookmaking business will appear larger than it actually is. The perception of size will ultimately create a stronger feeling of trust among perspective clients and promote an aura of success around your business.
A good per head company will also give you more free time. Since you will no longer have to worry about as much day-to-day paperwork, you will be able to use your open time to drum up business.
Our bookie software gives the small-time bookie more opportunities to get out there and find new clients instead of swimming through mountains of work just to keep the wheels of their business spinning smoothly.
There is another model called revenue splitting which most of the online sportsbooks use. They can keep anywhere between 60 to 80 percent of the profits from your player base using this system.
So there is no doubt from the above scenario, that bookmakers should choose to use a pay per head company over the revenue splitting model.
The importance of working with a quality Pay Per Head service cannot be overstated. If you select a service that turns out to be lackluster, most of the benefits mentioned above will be negated.
To get the very most out of a per head company, you need to find one that is reliable and reputable.
As mentioned before, Realbookies. If you are looking for a cheap pph company, then read this article first before sending your hard earned business there.
It is where the day-to-day business is conducted and it is where wagers are placed, payments are handled, and questions and complaints are taken care of.
Naturally, a per head company without a well-greased Call Center is not a service that you should go with. It is important to understand the differences between large per head companies and smaller PPH companies.
Of course, the larger the service, the more employees they will have on staff. This is beneficial because there will be more representatives working to ensure that you and your clients are happy.
It also usually means that the company has more technology such as more computer screens and televisions to monitor upcoming and in progress sporting events.
They were forced to act when research at the time found there were eight million online players worldwide.
With the arrival of the World Wide Web , many bookmakers have an online brand, but independently owned bookmakers often still maintain a "bricks and mortar" only operation as the software and hardware required to operate a successful online betting operation are complex and their costs are quite prohibitive; other bookmakers operate "skins" or "white label" websites, which they purchase from one of the large firms.
The main websites require bets to be from countries where Internet gambling is allowed and from people over 18 years old.
Some small bookmakers and startups purchase software from specialised white label solution providers. Since gambling products have a high conversion rate from one niche to another, most online betting websites also feature other gambling products such as poker, live dealer casino games, lottery, bingo, slots and other casino games.
Controversially, the explosion in Internet gambling is being linked to a rise in gambling addiction, according to the UK's help and advice organisations for addicts, GamCare and Gamblers Anonymous.
Increasingly, online bettors are turning to the use of betting exchanges such as Betfair and BETDAQ , which automatically match back and lay bets between different bettors, thus effectively cutting out the bookmaker's traditional profit margin also called an overround.
Betting exchanges compete with the traditional bookmaker. They are generally able to offer punters better odds because of their much lower overheads but also give opportunities for arbitrage , the practice of taking advantage of a price differential between two or more markets.
However, traditionally, arbitrage has always been possible by backing all outcomes with bookmakers dutching , as opposed to laying an outcome on an exchange.
Exchanges, however, allow bookmakers to see the state of the market and set their odds accordingly. With the increasing number of online betting exchanges, betting exchanges are now providing free bet offers in an attempt to lure customers away from the competition.
These free bets are generally based on the size of the deposit made into the gambling account. Some bookmakers have even taken to using betting exchanges as a way of laying off unfavourable bets and thus reducing their overall exposure.
This has led to insecurity from some TABs in Australia, state-run betting agencies that attempted to deny Betfair an Australian licence by running unfavourable ads in the media regarding the company.
When Tasmania granted Betfair a licence despite these efforts, the Western Australian state legislature passed a law that specifically criminalised using betting exchanges from within the state; however, the law was later ruled to be unconstitutional.
Bets are also taken via phones, using email and SMS text messages,  though poker and other sports are more suited to other media. As technology moves on, the gambling world ensures it is a major player in new technology operations.
Most televised sports in the United Kingdom and the rest of Europe are now sponsored wholly or partly by Internet and high street bookmakers, with sometimes several bookmakers and online casinos being displayed on players' shirts, advertising hoardings, stadium signs and competition event titles.
Sponsors are especially highlighted in the football category since football fans present a significant percentage of the target group the bookmakers serve.
Many of the bookmakers are sponsoring some of the major football teams in the major European football leagues,  although Werder Bremen are currently fighting the German courts for the freedom to continue featuring bookmaker Bwin on their shirts, as Germany and France take action against online gamers.
With the recent banning of tobacco sponsorship  and the significant commercial budgets available to the gaming industry, sponsorship by car manufacturers, alcoholic drinks, soft drinks and fast-food marketers is being rapidly replaced by sponsorship from gaming companies in the Far East and Europe.
This system includes new provisions for regulating the advertising of gambling products. These provisions of the Act came into effect in September It is an offence to advertise in the UK, gambling that physically takes place in a non- European Economic Area EEA or, in the case of gambling by remote means, gambling that is not regulated by the gambling laws of an EEA state.
The situation is more confused in the United States, which has attempted to restrict operators of foreign gambling websites accessing their domestic market.
From Wikipedia, the free encyclopedia. This article is about bookmaking in the sense of gambling. For other uses, see bookmaker disambiguation.
For other uses of "bookie", see bookie disambiguation. Business and economics portal Criminal justice portal. Expected Values and variance in bookmaker payouts: A Theoretical Approach towards setting limits on odds.
Journal of Prediction Markets. Encyclopedia of British Horseracing.